Team GB Olympic Cycling Helmet - Rio 2016

Industrial Design
Following our successful partnership in engineering the record-breaking London 2012 Olympic and Paralympic cycling helmets, EIS returned to Crux to re-design the Rio 2016 model. We had designed the fastest cycling helmet in the world, now it was time enhance the user experience. Athlete psychology was at the forefront of our process, resulting in a piece of equipment that, from unboxing to racing, actively contributed to the athlete's superior performance.



Team GB Olympic Cycling Helmet - Rio 2016
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